SEO & Performance Analytics Specialist

· Remote (Company based in Nashville), Tennessee
Employment Type Full-Time
Minimum Experience Experienced

Company Overview

Golden Spiral is a marketing agency that helps transformational HealthTech companies focus their message and generate demand in the market. Established in 2011, we are headquartered in Nashville, TN and serve a client base that spans the nation.


Culture

We are a team of experienced innovators with the energy and courage to lead, the expertise to advise, and the ability to make great things happen. We are smart, agile, approachable and forward-thinking. Our team dynamic has been and will be a critical component of our success. We are passionate about our values and will only consider candidates who can embody them in an effort to grow and better our company culture. If you believe you fit the mold, please keep reading.


Hybrid / Remote Work

After going remote due to the pandemic back in March of 2020, we have made the decision to become a fully remote team with an office hub in Nashville. This means that team members are free to live wherever they would like within the United States with no obligation to go to the office or convene in-person, with the exception of pre-defined company activities such as company retreats, workshops, etc. We do have an office that team members are welcome to use as often or as little as they like. Located in the Terrazzo building in the Gulch (700 12th Avenue South, Nashville, TN 37204), we have two dedicated office spaces in addition to a shared co-working space. Culture remains a focus, and we provide monthly, optional in-person events that allow our team to enjoy each other’s company. While remote work is available, applicant must be in the US due to the nature of our business and client needs. 


Job Overview

This role is for an experienced SEO & Performance Analytics Specialist. The ideal candidate will have experience with WordPress, will know who John Mueller is, and will have experience building search visibility via SEO. This position will report to the Senior Director of Digital Strategy and Performance Analytics and work closely with the content and development departments. The ideal individual will manage client SEO and some SEM efforts, implement SEO strategies, provide detailed reports, conduct audits, deploy updates on websites, and provide updates on search changes from search engines. Must have experience marketing for B2B clients; healthcare and healthcare technology experience is even better.


Responsibilities

  • Implementing onsite SEO efforts (e.g. meta data, image optimization, etc.)
  • Optimizing and reporting on client marketing efforts via Data Studio
  • Collaborate with development teams and Content Strategist(s)
  • Collaborating on landing page development
  • Research keywords and produce keyword recommendations
  • Audit and evaluate existing client websites as well as potential clients
  • Create reports from Google Analytics and other reporting tools
  • Optimize existing website and content
  • Building new backlinks through outreach
  • Updating citations
  • Optimizing Google My Business
  • Implementing and editing Google Tag Manager


Target Requirements

While we have mapped our ideal requirements for the role, we encourage you to apply if you believe you will be a good fit even if you do not meet every single requirement.


  • Alignment with our company values
  • Minimum 2+ years of directly applicable experience
  • Minimum 2+ years supporting reporting and optimizations
  • Experience implementing onsite SEO efforts (e.g. meta data, image optimization, etc.) in WordPress
  • Collaborate with development and Content Strategist(s)
  • Strong communication and organizational skills
  • Capacity to handle pressure
  • Skilled at working efficiently with cross-functional teams
  • Good content creation/editing skills
  • Balance of speed with accuracy
  • Experience with digital research and vetting sources
  • Research keywords
  • Audit and evaluate existing client websites as well as potential clients
  • Create reports from Google Analytics and other reporting tools
  • Optimize existing website and content
  • Identify offsite opportunities to build backlinks
  • Experience with SEO/SEM tools (e.g. SEMRush, TapClicks)


Company Benefits

We believe in the pursuit of a well-balanced life and provide benefits to help make it a reality. Company benefits include:


  • Medical, dental, and vision insurance - Golden Spiral pays 80% of employee premium for base plan
  • 401(k) - Golden Spiral matches 50% up to 6% of annual salary
  • Long-term disability insurance - Golden Spiral pays 100% of cost
  • Location - Fully remote work with optional Nashville office in the Gulch
  • Vacation Time - 10 days of vacation, which increases to 15 days after two years of tenure
  • Sick Time - 7 days of sick leave
  • Holiday Time - 13 paid holidays, which includes closing the office from Christmas-New Year Day
  • Parental Leave - 8 weeks paid and 6 weeks unpaid leave for primary caregiver; 3 weeks paid and 3 weeks unpaid leave for secondary caregiver
  • Professional development allowance - Company provides $1,000 /year, will consider additional budget based upon opportunity


Hobbies May Include...

  • Technologist
  • Interest in automation and processes
  • Joy for learning
  • Continuing to improve
  • Likes to read
  • Enjoys diving into data
  • Strong communication and organizational skills
  • Familiar with web coding standards
  • Interested in healthcare, B2B, and business insight publications
  • Follows Danny Sullivan, Barry Schwartz
  • Dogs

Thank You

Your application was submitted successfully.

  • Location
    Remote (Company based in Nashville), Tennessee
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced