Paid Media Manager

· Remote (Company based in Nashville), Tennessee
Employment Type Full-Time
Minimum Experience Experienced

Company Overview

Golden Spiral is a marketing agency that helps transformational HealthTech companies focus their message and generate demand in the market. Established in 2011, we are headquartered in Nashville, TN and serve a client base that spans the nation.


Culture

We are a team of experienced innovators with the energy and courage to lead, the expertise to advise, and the ability to make great things happen. We are smart, agile, approachable and forward-thinking. Our team dynamic has been and will be a critical component of our success. We are passionate about our values and will only consider candidates who can embody them in an effort to grow and better our company culture. If you believe you fit the mold, please keep reading.


Hybrid / Remote Work

After going remote due to the pandemic back in March of 2020, we have made the decision to become a fully remote team with an office hub in Nashville. This means that team members are free to live wherever they would like within the United States with no obligation to go to the office or convene in-person, with the exception of pre-defined company activities such as company retreats, workshops, etc. We do have an office that team members are welcome to use as often or as little as they like. Located in the Terrazzo building in the Gulch (700 12th Avenue South, Nashville, TN 37204), we have two dedicated office spaces in addition to a shared co-working space. Culture remains a focus, and we provide monthly, optional in-person events that allow our team to enjoy each other’s company. While remote work is available, applicant must be in the US due to the nature of our business and client needs. 


Job Overview

This role is for an experienced Paid Media Manager with experience creating social and search ads, copy for landing pages, and reporting on success. This position will report to the Senior Director of Digital Strategy and Performance Analytics, and work closely with the content and SEO development departments to ensure an integrated strategy. The ideal individual will manage client SEM efforts (remarketing, display included), paid social, deploy new landing pages, create and manage A\B testing, provide reports, conduct paid media audits, and provide updates on paid media changes across marketing platforms and technologies impacting the B2B and healthcare industries we support. As such, applicants must have experience marketing for B2B and/or healthcare clients.


In this position, the best suited applicant will have a high-level focus and understanding of the way content impacts the buyer’s journey and how paid media can be leveraged to drive valuable, relevant traffic to key landing pages. This requires the ability to effectively solve problems, communicate clearly, and organize efficiently. The Paid Media Manager role requires analytical abilities to gather key business and user insights, and then apply the findings to drive strategic optimizations in both paid efforts and the content supporting campaigns.


Responsibilities

  • Crafting ads and managing paid media
  • Deploying tracked ads and keywords using UTMs
  • Auditing, building, optimizing, and reporting on SEM campaigns
  • Collaborating with development teams and Content Strategist(s) to deploy landing pages
  • Collaborating on landing page A\B testing
  • Researching keywords
  • Implementing advanced optimizations on paid campaigns (e.g. sitelink extensions, negative keywords, etc.)
  • Auditing and evaluating existing client paid programs
  • Creating reports from Google Analytics and other reporting tools
  • Optimizing existing campaigns
  • Supporting client proposals, SEM scope of of works, and sales discussions


Target Requirements

While we have mapped our ideal requirements for the role, we encourage you to apply if you believe you will be a good fit even if you do not meet every single requirement.


  • Alignment with our company values
  • Minimum 3+ years in a paid media role
  • Minimum 2+ years supporting/managing landing pages for paid efforts
  • Minimum 2+ years of agency experience
  • Experience implementing paid search updates via Google Ads
  • Experience with LinkedIn Campaign Manager and Facebook Ad Manager
  • Experience with Google Analytics
  • Experience working on a sales team or with business development lead(s)
  • Strong content creation skills
  • Ability to collaborate with Developers and Content Strategist(s)
  • Ability to audit and evaluate existing client websites as well as potential clients
  • Ability to create reports from Google Analytics and other reporting tools
  • Experience creating remarketing lists and campaigns


Company Benefits

We believe in the pursuit of a well-balanced life and provide benefits to help make it a reality. Company benefits include:


  • Medical, dental, and vision insurance - Golden Spiral pays 80% of employee premium for base plan
  • 401(k) - Golden Spiral matches 50% up to 6% of annual salary
  • Long-term disability insurance - Golden Spiral pays 100% of cost
  • Location - Fully remote work with optional Nashville office in the Gulch
  • Vacation Time - 10 days of vacation, which increases to 15 days after two years of tenure
  • Sick Time - 7 days of sick leave
  • Holiday Time - 13 paid holidays, which includes closing the office from Christmas-New Year Day
  • Parental Leave - 8 weeks paid and 6 weeks unpaid leave for primary caregiver; 3 weeks paid and 3 weeks unpaid leave for secondary caregiver
  • Professional development allowance - Company provides $1,000 /year, will consider additional budget based upon opportunity


Hobbies May Include...

  • Technologist
  • Interest in automation and processes
  • Interest in remarketing
  • Interest in demographics
  • Passion for connecting people with solutions
  • Joy for learning
  • Likes to read
  • Enjoys diving into data
  • Strong communication and organizational skills
  • Familiar with web coding standards
  • Interested in healthcare, B2B, and business insight publications
  • Dogs

Thank You

Your application was submitted successfully.

  • Location
    Remote (Company based in Nashville), Tennessee
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced