Sr. SEO/SEM Strategist

· Nashville, Tennessee
Employment Type Active
Minimum Experience Experienced

Company Overview

Golden Spiral is a specialized, integrated marketing agency that exists to help B2B healthcare technology companies realize their market potential. Established in 2011, we are headquartered in Nashville, TN and serve a client base that spans the nation. We excel at translating complex tech-driven offerings into market-focused solutions that speak to buyers' real needs.


Culture

We are a team of experienced innovators with the energy and courage to lead, the expertise to advise, and the ability to make great things happen. We are smart, agile, approachable and forward-thinking. Our team dynamic has been and will be a critical component of our success. We are passionate about our values and will only consider candidates who can embody them in an effort to grow and better our company culture. If you believe you fit the mold, please keep reading.


Hybrid / Remote Work

After going remote due to the pandemic back in March of 2020, we have made the decision to become a fully remote team with an office hub in Nashville. This means that team members are free to live wherever they would like within the United States with no obligation to go to the office or convene in-person, with the exception of pre-defined company activities such as company retreats, workshops, etc. (when it is safe to bring those back). We do have an office that team members will be welcome to go to once we declare the office open again. Located in the Terrazzo building in the Gulch (700 12th Avenue South, Nashville, TN 37204), we have two dedicated office space in addition to a shared co-working space. Team members will be welcome to use the office as often or little as they would like. Culture remains a focus and continue our virtual hang outs and look forward to providing monthly, optional in-person events that will allow our team to enjoy each other’s company as early as this Summer.


Needs and Opportunity

Golden Spiral is an ambitious firm. As such, we need you, as a new team member, to bring a strong, apparent sense of initiative and drive. You should be self-assured, confident, and ready to jump in. We have well-defined processes in place that help us measure our effectiveness and performance, but applicants should not expect that all the lane lines for this position are consistent and made of stone. That means you can expect us to ask you to roll up your sleeves, dig in, and help us shape the direction we take. We offer meaningful work, a flexible, fun and creative culture, a cool office space (when not working remotely), and the chance to help build a renowned and respected firm.


Job Overview

This role is for a Senior, well-experienced SEO and Search Engine Marketing (SEM) Strategist. The ideal candidate will have experience with building comprehensive SEO strategies, optimizing WordPress, will know who John Muller and Barry Schwartz are, and will have experience building search visibility via both SEO and SEM.


This position will report to the Senior Director of Digital Strategy and Performance Analytics and work closely with the content and development departments. The ideal individual will manage client SEO/SEM efforts, develop and implement SEO strategies, provide reports, conduct audits, deploy updates on websites, and provide updates on search algorithm changes from search engines. Must have experience marketing for B2B clients.


Responsibilities

  • Planning SEO strategies for client
  • Comfortable with reporting platforms and code languages (e.g. JSON, JS, MySQL)
  • Comfortable leading teams and presenting to clients
  • Implementing onsite SEO efforts (e.g. meta data, image optimization, etc.)
  • Crafting ads and managing paid media
  • Auditing, building, optimizing, and reporting on SEM campaigns
  • Collaborate with development teams and Content Strategist(s)
  • Collaborating on landing page development
  • Research keywords
  • Audit and evaluate existing client websites as well as potential clients
  • Create reports from Google Analytics and other reporting tools
  • Optimize existing website and content
  • Identify offsite opportunities to build backlinks
  • Building new backlinks through outreach and updating citations
  • Managing Google My Business accounts
  • Implementing and editing Google Tag Manager
  • Deploying Bing search updates and Bing paid campaigns


Target Requirements

While we have mapped our ideal requirements for the role, we encourage you to apply if you believe you will be a good fit even if you do not meet every single requirement.


  • Alignment with our company values
  • Minimum 3+ years of directly applicable experience
  • Minimum 3+ years supporting/managing paid media / paid search
  • Experience implementing onsite SEO efforts (e.g. meta data, image optimization, etc.) in WordPress
  • Authoritative copyediting skills (AP style)
  • Creativity in problem-solving
  • Strong communication and organizational skills
  • Capacity to handle pressure
  • Skilled at working efficiently with cross-functional teams
  • Strong content creation skills
  • Balance of speed with accuracy
  • Experience with digital research and vetting sources
  • Research keywords
  • Audit and evaluate existing client websites as well as potential clients
  • Create reports from Google Analytics and other reporting tools
  • Optimize existing website and content
  • Identify offsite opportunities to build backlinks
  • Experience with SEO/SEM tools (e.g. SEMRush, TapClicks, BrightEdge, Supermetrics)


Hobbies May Include...

  • Technologist
  • Interest in automation and processes
  • Joy for learning
  • Continuing to improve
  • Likes to read
  • Enjoys diving into data
  • Strong communication and organizational skills
  • Familiar with web coding standards
  • Interested in healthcare, B2B, and business insight publications
  • Scouring the Harvard Business Review, Fast Company and Wired
  • Tracking Crunchbase funding rounds
  • Follows Google Webmasters, Elon Musk, Richard Branson
  • Dogs (cat-lover on occasion as well)

Thank You

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  • Location
    Nashville, Tennessee
  • Employment Type
    Active
  • Minimum Experience
    Experienced