Golden Spiral logo

Golden Spiral

Content Strategist

– Nashville, Tennessee
Employment Type Full-Time

Company Overview

Golden Spiral is a specialized, integrated marketing agency that exists to help B2B technology companies realize their market potential. Established in 2011, we are headquartered in Nashville, TN and serve a client base that spans the nation. We excel at translating complex tech-driven offerings into market-focused solutions that speak to buyers' real needs.

Culture

We are a team of experienced innovators with the energy and courage to lead, the expertise to advise, and the ability to make great things happen. We are smart, agile, approachable and forward-thinking. Our team dynamic has been and will be a critical component of our success. We are passionate about our values and will only consider candidates who can embody them in an effort to grow and better our company culture. If you believe you fit the mold, please keep reading.

Needs and Opportunity

Golden Spiral is an ambitious firm. As such, we need you, as a new team member, to bring a strong, apparent sense of initiative and drive. You should be self-assured, confident, and ready to jump in.

We have well-defined processes in place that help us measure our effectiveness and performance, but applicants should not expect that all the lane lines for this position are consistent and made of stone. That means you can expect us to ask you to roll up your sleeves, dig in, and help us shape the direction we take.

We offer meaningful work, a flexible, fun and creative culture, a cool office space in one of Nashville’s best walkable neighborhoods, and the chance to help create a renowned and respected firm.

Job Overview

With the rapid growth in experience by Golden Spiral in 2018, our Content Department is nearing max capacity. Based on our trajectory and goal for large growth in 2019, we have a current and future need for more bandwidth to reach our goals while also maintaining our high-quality standards.

The focus of the Content Strategist is in creating and deploying content-based strategic initiatives that align with and accelerate our clients’ business objectives. This person will oversee content requirements and create content strategies along with content deliverables across a project lifecycle. He or she will be in charge of (or contribute significantly to) creating and maintaining editorial calendars, content style guides, taxonomies, meta data frameworks, social media posts, and content migration plans. This can include conducting content audits (qualitative analyses of website and social media content) as well as content gap analyses. He or she may also be called upon to lead or contribute to client positioning efforts.

This job requires a high-level mind with a penchant for keeping track of details and forming logical frameworks, balanced with the ability to generate ideas and think expansively. It requires the ability to effectively solve problems, communicate clearly and organize efficiently. It also requires the analytical abilities necessary to gather key business and user insights, and then apply strategic planning skills to create a long-term vision for the content that’s generated. Other desirable traits include the ability to compellingly communicate a brand’s story and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics, videos, and multimedia presentations..

Responsibilities

  • Developing content strategies based upon client objectives
  • Creating and maintaining editorial calendars, style guides, and metadata frameworks
  • Creating and maintaining social media calendars and planning social posts
  • Maintaining a strong knowledge of SEO best practices to employ across content projects
  • Writing blog posts, white papers, website content, and other marketing collaterals
  • Leading frontline messaging and positioning efforts for clients
  • Auditing and updating existing client materials
  • Proofreading
  • Analyzing user behavior and interactions with content and implementing changes
  • Interviewing and interacting with subject matter experts for certain content pieces
  • Creating and targeting earned media articles
  • Researching and compiling necessary support for articles and posts

Requirements

  • Alignment with our company values
  • Minimum of 2 years of directly applicable experience
  • Authoritative copyediting skills (AP style)
  • Creativity in problem-solving
  • Strong communication and organizational skills
  • Capacity to handle pressure
  • Skilled at working efficiently with cross-functional teams
  • Strong content creation skills
  • Balance of speed with accuracy
  • Experience with digital research and vetting sources
  • Developing content strategies based upon client objectives
  • Creating and maintaining editorial calendars, style guides, and metadata frameworks
  • Maintaining a strong knowledge of SEO best practices to employ across content projects
  • Writing blog posts, white papers, website content, and other marketing collaterals
  • Leading frontline messaging and positioning efforts for clients
  • Auditing and updating existing client materials

Hobbies May Include...

  • Passionate about quality
  • Perfectionistic tendencies
  • Joy for learning
  • Continuing to improve
  • Likes to read
  • Interested in healthcare, B2B, and business insight publications
  • Scouring the Harvard Business Review, Fast Company and Wired
  • Tracking Crunchbase funding rounds
  • Enjoys social media
  • Dogs
Thank You
Your application was submitted successfully.
Apply for this Job
  • Location
    Nashville, Tennessee
  • Employment Type
    Full-Time
  • Powered by